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re·in·force·ment

n :  the action of causing a subject (as a student or an experimental animal) to learn to give or to increase the frequency of a desired response that in classical conditioning involves the repeated presentation of an unconditioned stimulus (as the sight of food) paired with a conditioned stimulus (as the sound of a bell) and that in operant conditioning involves the use of a reward following a correct response or a punishment following an incorrect response : also  :  the reward, punishment, or unconditioned stimulus used in reinforcement - compare RECRUITMENT1   .
 
   

 
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